Uncensored Opinion is as their name suggests, an independent, self-funded platform whose goal is to tell the stories that commercial media ignore. Established in 2017 by talented investigative journalist Pinky Khoabane, Uncensored Opinion has exposed corruption and shone the light on private and public sector culpability.
Their website was started as a personal WordPress blog before it grew into a community, so it’s safe to say that it was about time for an upgrade.
To achieve our goals, we gave it a new look and feel but not only that, we further assisted in bringing the community together.
- We created social media accounts for them, namely Facebook and Twitter. These platforms were to help create a 2-way communication between the community and the platform.
- We integrated website analytics to help them see how content on their website was being consumed by users. With this, they were able to turn most of their new website visitors into returning and regular users of the platform.
- From the beginning, it was clear that the platform had a big following. In order to organise the torrent of visitors, we integrated an email marketing system that doubles as a contact manager. This helped in identifying who was a powerful advocate of the work that Uncensored Opinion was doing.
- To bring it all together, we created a strategy for the long-term growth of the platform as well as suggesting the various monetization options they could undertake.
Today, Uncensored Opinion is still doing what they do best focusing on corporate corruption which is largely hidden and the restoration of Africa’s historical and cultural place in the world. Please visit their website here.